Twitter confirms upcoming ad-supported and ad-free premium options

Twitter is poised to roll out a number of new subscription tiers within the coming weeks, in accordance with proprietor Elon Musk. The transfer goals to spice up income amid studies of declining advert gross sales since Musk’s takeover.

Two Premium Choices

In an Oct. 20 tweet, Musk confirmed that Twitter will provide two new premium subscription ranges past its current $8 per 30 days Twitter Blue service.

One lower-priced possibility will retain advertisements whereas offering different perks. A costlier ad-free tier will take away all commercials. Musk didn’t reveal pricing particulars.

This aligns with findings from app researcher Aaronp613, who uncovered code referring to a few subscription ranges dubbed Twitter Blue, Twitter Blue Plus, and Twitter Gold. It additionally echoes a Bloomberg report of Twitter testing a number of paid tiers.

Musk’s affirmation comes as different social networks discover ad-free choices. Meta is reportedly contemplating an ad-free tier for Fb and Instagram in response to an EU ruling. TikTok additionally simply launched a pilot ad-free subscription.

Attracting Advertisers

The transfer goals to diversify income as Twitter struggles to woo again advertisers. In keeping with Reuters, advert earnings has plummeted since Musk took over.

New gross sales chief Linda Yaccarino is working to draw advertisers by sharing metrics like 245 million every day lively customers and 500 million every day posts.

Nonetheless, many manufacturers paused spending over content material moderation issues. Musk’s mass layoffs additionally impacted the gross sales group.

Testing the Waters

Twitter is experimenting with subscription choices past the upcoming tiers. Final week, it rolled out a $1 per 12 months tier within the Philippines and New Zealand centered on id verification.

In keeping with Twitter, decreasing bots and spam accounts took precedence over income. Nevertheless testing low cost entry might increase its attain in rising markets to ultimately convert customers to paid subscribers.

Featured Picture Credit score: Picture by Brett Jordan; Pexels; Thanks!

Radek Zielinski

Radek Zielinski is an skilled know-how and monetary journalist with a ardour for cybersecurity and futurology.

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