Joe Rogan signs massive new deal with Spotify

Since 2020, ‘The Joe Rogan Expertise’ has been a Spotify unique. And now, Rogan’s partnership with the streaming service has entered a brand new period in a brand new podcast deal which, based on the Wall Street Journal, is estimated to be value $250 million.

The outlet additionally claims that the deal includes an upfront minimal assure, together with a revenue-sharing settlement based mostly on advert gross sales.

Underneath the brand new licensing settlement, Spotify will distribute ‘The Joe Rogan Expertise’ on quite a few podcast platforms, together with a video model on YouTube. Rogan, 56, has hosted ‘The Joe Rogan Expertise’ podcast since 2009. It has over 2,200 episodes up to now, is the #1 podcast on the planet, and since 2020, it’s been a Spotify unique.

“We’re simply getting began,” Spotify mentioned in a blog post. “JRE stays podcasting’s king, constantly rating because the most-listened-to podcast globally, and our customers have ranked the present as Spotify’s Wrapped prime podcast annually since 2020.”

In an interview with the streamer, Rogan mentioned, “I feel podcasting is an artwork kind, and I positively sucked at it once I first began. I used to be curious, however I didn’t perceive easy methods to make a dialog move. I didn’t know when to close up and hear, and I didn’t know easy methods to make somebody snug as a way to get probably the most out of their perspective. I’ve realized easy methods to help the dialog’s move as a substitute of ready for my flip to speak. I realized easy methods to be absolutely locked in with what the opposite individual is saying.”

“A variety of what helps is that I’ve performed it for therefore many hours and realized easy methods to do it higher over trial and error, but in addition that I solely have folks on the present that I’m genuinely taken with speaking to,” he added. “I by no means do a podcast simply because an individual is widespread. It’s at all times from a spot of ‘I feel it could be cool to speak to that individual.’”

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