YouTube’s paid Music and Premium services now have more than 100 million subscribers

YouTube has hit a brand new milestone with its Music and Premium choices. The paid providers have greater than 100 million customers between them as of January, together with those that have been on a free trial. That is a rise of 20 million members in simply over a 12 months, and the determine has doubled since September 2021. YouTube has efficiently grown the figures regardless of a $2 per month increase for Premium that got here into drive final summer season.

It is unclear how many individuals are literally utilizing YouTube Music (Premium contains entry to that service). Nonetheless you slice it, the music streaming service has considerably fewer paid customers than Spotify, which had 220 million Premium members as of September 30. Spotify will reveal its newest membership numbers in an earnings report subsequent week. Apple not breaks out its variety of Apple Music subscribers. The final agency quantity the corporate gave for the service was 60 million subscribers again in 2019.

Regardless, the comparability between YouTube’s paid service and Apple Music and Spotify Premium is hardly like-for-like. YouTube Premium is its personal factor with its personal advantages. It may be robust to return to the lousier ad-strewn free model of the service after having Premium. The choice to obtain movies for offline viewing with out having to resort to workarounds and background playback function are each very helpful. YouTube Music is simply an additional perk on prime of that for a lot of members.