Google paid $26 billion in 2021 for default search engine status
Vice chairman Prabhakar Raghavan testified Friday that Google paid $26.3 billion in 2021 for the aim of sustaining default search engine standing and buying site visitors, Bloomberg reports. It is seemingly the lion’s share of that sum went to Apple, which it has showered with exorbitant sums for a few years in an effort to stay the default search possibility on iPhone, iPad and Mac.
Raghavan, who was testifying as a part of the DOJ’s ongoing antitrust swimsuit towards the corporate, mentioned Google’s search promoting made $146.4 billion in income in 2021, which places the $26 billion it paid for default standing in perspective. The manager clarified that default standing was the most expensive a part of what it pays to amass site visitors.
Raghavan didn’t point out how a lot of the $26.3 billion went to Apple. However CNBC reports that an estimate from non-public wealth administration agency Bernstein ballparked that Google might pay Apple as much as $19 billion this 12 months for the default privilege.
A slide proven in courtroom revealed that, in 2014, Google introduced in $47 billion in search income whereas paying $7.1 billion for default standing. Raghavan testified that Google’s general default search engine funds almost quadrupled from 2014 to 2021, whereas its search promoting income (roughly) tripled.
Google objected to creating the figures public, arguing it might damage its skill to barter future contracts. Choose Amit Mehta, overseeing the case, disagreed.
This text initially appeared on Engadget at https://www.engadget.com/google-paid-26-billion-in-2021-for-default-search-engine-status-203129384.html?src=rss
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